Big corporations and their no-reply attitude

Nobody cares about 6 marketing students who were to hand in a summary for their featured company in less-than-a-week time.


We were really desparate, even thinking of how to choose a company from the Fortune 100 and 500 Largest list of companies that no one will bother doing. In this way, we can get around the requirement of having to interview the company to gather information about their channel management.


McDonald's replied:

Dear Ms Sharon Kee,

Thank you for your email.
McDonald's Singapore is wholly owned by McDonald's Corporation in the US.
You might like to visit www.mcdonalds.com, where there's a section on franchising.
All the best in your project.


What a good suggestion. If we could get whatever information we need on the website, we would not be bothered to ask for a interview.


After sending out couple of dozens of emails to other companies, we were on the verge of giving up. As the deadline of the project summary drew near, we panicked.


Then our saviour comes after we managed to send an email to the Michelle, the Personal Assistant of the Managing Director of IKEA. She helped us to secure an interview with the MD and was really prompt with her replies.


Thank you, Michelle! I feel that we have not thank you enough.